William Spiff is a self taught artist, animator, photographer and graphic illustrator. He creates artworks, illustrations, logos, designs products prototypes and brand Merchandise for start-up companies, small businesses, inventors and innovators. He uses illustrations to reveal the functionality and tell the story of an idea. However small, picture perfect or great an idea may seem, he aims at creating the truth of that idea, by revealing the hidden details in a modest manner. He has been creating art since 2010, often employing unorthodox techniques to bring details to light. He also employs his skills to design graphic characters, Apparel design, Album art, Web and Mobile Design.