Food and pop culture.

Food is part of everybody’s memories, culture, and everyday lives. Our entire lives revolve around food.
Toys by their miniature nature propose a different perspective, easily drawing us into another point of view. Toys are also inevitably tied into something bigger in current popular culture.
Using toys and food I construct worlds that may seem strangely familiar; but upon further examination, can reveal unexpected scenarios. Blurring the lines of reality by altering the scale of people, food, and landscapes. – M.Carden

Background:
Raised on a hearty diet of TV and movies, Photography was a natural way to approach life and work.
Matthew grew up in Hollywood, lived in Spain a while, worked a lot, shot a ton of film.
He came back to live in San Francisco, finished school, then opened the first Digital photo studio in the city. Never shot any more film.
Specialized in food photography, worked for an impressive list of clients, won awards, and became recognized for a unique "up close and playful" style with his subjects.
"I approach every subject with a curiosity and sense of humor; juxtaposing food and common everyday items in unexpected ways to illustrate an idea or tell a story."
Current projects includes books, exhibitions, limited edition prints, and commissions.
Matthew's work is collected and published internationally. For more information please contact the studio at studio@matthewcarden.com

Portfolio: