Location: United States
Born in Montevideo Uruguay, Alvaro has always had the passion for art and photography. He has a Visual Communications degree from Kean University in New Jersey where he is also an adjunct professor. His Agency experience includes D.V.C and Coyne Communications, two top design agencies where he worked on prestigious accounts as BMW, Land Rover, Mobil and AT&T.
In 1997 Alvaro took on the creative director position at Gemini Sound Products, a global professional sound equipment company with offices in Spain, Germany, UK, France and the U.S. Alvaro re-branded the entire company from updating their corporate identity and establishing advertising campaigns, to standardizing tradeshow booths. After traveling the globe pushing the Gemini brand, Alvaro decided to take all of this experience and talent to a new level and in 2000, Habitat Visual Communications was born.
Started from the basement of his home, Habitat grew to a successful design agency with a client list including Sesame Street, Nickelodeon, FAO Schwartz, Blue Cross/Blue Shield, EA Sports, and Toys R Us to name a few. After ten years as President and Creative Director, Alvaro sold Habitat and began a new venture. That venture is The Small Earth Group, a New York City based marketing agency. In its first year of business, Small Earth has worked with personalities like Collin Abraham, floral designer to the stars, CBS Broadcaster and renowned food critic, Bob Lape, award winning writer, Joanna Pruess, and Holistic doctor, Dr. Vincent Pedre. Corporate clients include Remax, Best Western and PNC Bank.
Alvaro has now dedicated his time to his passion in photography and art and is currently working on "From the Trees", a combination of art and photography looking into the life of trees. From The Trees has received worldwide recognition as well as placing top 10 in "Art Takes Times Square". A pretigious competition where over 35,000 artist worldwide participated. From the Trees was displayed on the iconic Times Square Jumbotrons and its being published in an upcoming Artists Wanted, Art Takes Times Square book.
Nature is the mother of all that is created. One cannot begin to understand themselves without trying to understand nature. Perhaps not understand it, but appreciate and respect it. By doing so, thoughts and inspiration come easier. Expression becomes natural not forced. This is why I turn to nature to express and describe myself. I find life in experience. I find life, well...in death. I set out to express my energy and visions through trees, dead trees. The energy and life that one can find in trees that have lived and die is inexplicable. Each of my pieces describe my life, my thoughts, my struggles. I seek out these wonders and simply isolate them from their surroundings. Its amazing what I have found by just paying attention. I introduce you to Life After Life.